CLAIRE'S: PROJECT BFF
Product Stylist| Prop Stylist
Megastar brand Claire's enlisted redpepper to highlight their Best Friends Forever jewelry line while growing their social media database. This was done through engaging and targeting 'tween' girls by appealing to their sense of creativity and individuality. redpepper's brilliant developers and designers built an interactive tool in which the audience could build their own jewelry. The lucky winner received a years worth of free jewelry and their design created and sold in stores. I had the opportunity to assist in styling fun, creative designs to be used throughout the site, collateral, emails and mobile screen designs for the app’s launch.