JEWELRY CANDLE CO.
With a creative idea to combine beautiful scented candles and a surprise piece of jewelry at the bottom, Jewelry Candle Co. began creating a flourishing collection of soy candles in a variety of scents and pieces including rings, bracelets and more. In an effort to establish the look and feel of the clients continuously growing line of candles; Photographer, Ash Wright, and I have styled and shot over 120 different styled images ranging in scents and pieces. Displaying bright, fun birthday scenes to Smokey Mountain getaways- I was able to get crafty and creative for each of these fun shots to be displayed on the clients main site.
CLAIRE'S: PROJECT BFF
Megastar brand Claire's enlisted redpepper to highlight their Best Friends Forever jewelry line while growing their social media database. This was done through engaging and targeting 'tween' girls by appealing to their sense of creativity and individuality. redpepper's brilliant developers and designers built an interactive tool in which the audience could build their own jewelry. The lucky winner received a years worth of free jewelry and their design created and sold in stores. I had the opportunity to assist in styling fun, creative designs to be used throughout the site, collateral, emails and mobile screen designs for the app’s launch.
OFF FIGURE LAYDOWNS
After an eclectic mix of experiences in the editorial styling world, I was also able to experience the fast paced- high volume world of e-commerce styling. With amazing e-commerce clients like Amazon and Dillard's, I have been challenged to learn the ins and out of on and off-figure styling with merchandise ranging from high-end designer shoes, to handbags, accessories and of course clothing. Below is a sample of lay-downs representing a fun mix of Men's fashion- displaying high quality, classic pieces in simple layout, off-figure form.